Privacy Policy

Effective Date: 27.11.2024

At Altru Flo, we are committed to protecting your personal information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018. This Privacy Policy explains how we collect, use, and safeguard your data when you use our website, interact with us, or use our services.

1. Information We Collect

We may collect the following types of information:

• Personal Information: Includes your name, email address, phone number, and any other information you provide through contact forms, subscriptions, or service inquiries.
• Usage Data: Information about your interactions with our website, such as pages visited, time spent, navigation patterns, and preferences.
• Cookies and Tracking Technologies: Data files stored on your device to enhance website functionality and tailor your browsing experience. Details about cookies and how you can manage your preferences are outlined in our Cookies Policy.

We may also use third-party tools, such as Google Analytics, to analyse website performance and user behavior.

2. How We Use Your Information

We use your data for the following purposes:

• To respond to your inquiries and deliver the services you request.
• To improve our website functionality, content, and user experience.
• To send updates, newsletters, or promotional materials, with your explicit consent.
• To comply with legal and regulatory obligations.
• To provide tailored communications based on your preferences and usage patterns.

All data processing is conducted under lawful bases, including consent, contract performance, legitimate interest, or legal compliance.

3. Sharing Your Information

We do not sell or rent your data to third parties. However, we may share your data in the following cases:

• With trusted service providers who assist in delivering our services (e.g., email marketing platforms).
• If required by law or to protect our legal rights.
• When transferring data outside the UK/EEA, we ensure safeguards such as Standard Contractual Clauses or other approved mechanisms are in place to protect your information.

4. Cookies and Tracking

We use cookies to:

• Analyse website performance and user behavior.
• Personalise your browsing experience.
• Facilitate the functionality of our website.

You can manage your cookie preferences through your browser settings or our Cookies Policy.

5. Your Rights

Under the UK GDPR and the Data Protection Act 2018, you have the following rights:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request corrections to inaccurate or incomplete data.
• Erasure: Request deletion of your data under specific conditions.
• Restriction: Request the restriction of processing your data.
• Portability: Receive a copy of your data in a structured, commonly used format.
• Objection: Object to processing based on legitimate interests.
• Withdraw Consent: Withdraw your consent at any time, where applicable.

To exercise any of these rights, please contact us at [Insert Contact Email]. If you believe we have not handled your data appropriately, you can also lodge a complaint with the Information Commissioner’s Office (ICO) via ico.org.uk.

6. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once the data is no longer needed, we securely delete or anonymise it.

7. Data Security

We implement robust security measures to protect your data, including:

• Encryption to secure data during transmission.
• Firewalls and access controls to prevent unauthorized access.
• Regular security assessments and updates to address potential vulnerabilities.

While we strive to protect your data, no system is completely secure. If you suspect a breach, please notify us immediately.

8. Children’s Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal data from children. If you believe a child’s information has been provided to us, please contact us to have it removed.

9. Third-Party Links

Our website may include links to third-party websites. These sites are governed by their own privacy policies, and we encourage you to review them before providing any personal information. We are not responsible for their privacy practices.

10. Updates to This Policy

We may update this Privacy Policy to reflect changes in our practices or legal requirements. Any updates will be posted on this page with an updated effective date. Significant changes may also be communicated via email or website notifications.

11. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at:

• Email: info@altruflo.com

For data protection concerns, you may contact our Data Protection Officer at info@altruflo.com